Consumer Behaviour Essay Example for Free

Consumer Behaviour Essay Problem recognition is defined as the perception of a difference between the ideal state of affairs and the actual situation (stream notes chapter 1 Schiffman et al. (2011). Needs recognition is the first stage of all consumer decision process. The problem recognition for buying a RADO watch is initially my want for being able to wear a watch. However I know I want a luxury watch of high value and class, this makes the purchase of a high involvement highly complex and an extensive problem solving decision as it is very expensive. I will be very motivated in the next step which is the search for information. Being of such a high priced purchase I want to find out as much information as I can, not just about the product but also the effect of wearing a RADO watch. Firstly I will do an internal search of information, this is a quick sweep over the mind on what I can recall about the product and is done as soon as a problem is recognised. With lower interest or motivated purchases this could be deemed enough and I would move onto the purchase. However, as this is a complex purchase I want to know more information, this is called an external information search. By including an external investigation I will better understand the risks involved with buying a RADO watch. Such as functional risk, will the product work as expected? Physical risk, is the watch safe? such as reactions to the materials it is made from. Financial risk, is it worth the price? will I gain enough satisfaction to warrant such an expensive item. Social risk, am I going to embarrass myself or not fit in? Physiological risk, what effect will wearing a RADO watch have on myself esteem, will I feel good? and lastly time risk, the amount of time and effort spent on the purchase decision, was it a waste? The amount of time spent on an external information search all depends on the value of the product to the consumer. In this case I would undergo a very detailed investigation where I invest a lot of time because of my student financial situation. When doing external research I am soon effected by marketers and exposure to outside stimulants. For example when doing my search I wanted to see where I could purchase a RADO watch from . When I visited the RADO website I was soon drawn in by the instant look of class and wealth which appeals to my personality and realize by purchasing a new RADO watch I would be fueling my ego and moving towards my ideal self image. I also satisfied my need for knowledge and information about the product, I learnt what they were made out of, what new technology they include and what celebrities and events endorse the products, which to me shows they are of a popular status and could create a positive image about myself. Therefore I will move on to the next stage of the decision model, evaluation of alternatives. By using the conjunctive decision rule I am able to set a degree of cut off standard. The Executive watch market is very competitive and includes other brands such as ROLEX, TISSO and MIDO. All of which offer a similar product but I believe a RADO watch provides a better experience. Its combined features such as having a reputation of being scratch free, sleek and an industry leader for design and new materials match its personal experience portraying a high social class, wealth, success and confidence. After all Andy Murray wears one. After being satisfied with my choice and research I then purchase the RADO watch from either the Christchurch or Auckland supplier. However Purchasing the product IS important it is not the final stage of the consumer decision model. After purchasing the product a consumer then evaluates the effect, while wearing my RADO watch I evaluate its effect, has it meet all my expectations. Consumers will try to reduce post purchase cognitive dissonance by seeking support that they made the right decision, either from peers, advertising or other customers. After purchasing my watch I felt it did meet all my expectations of class and image aswell as functionality however I was not happy from the price I paid. RADO watches are very expensive ranging from over $1000 for the cheapest. After investing so much money I feel that it is not worth the satisfaction or wellbeing I gained. Therefore I would take the final step in the model by divestment. I would claim back my money from the watch by reselling it. Divestment is the remarketing, reselling or disposal of the product or packaging after use. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ My purchase of a Manual tooth brush is allot more simple and would be considered a habitual decision with low involvement as I would always choose the cheapest brush. The first stage, needs recognition would occur when my current tooth brush became worn out and I need a replacement. When undergoing an information search I would solely rely on an internal method and would feel satisfied that I know enough information about the product choices. The reason I have a low involvement outlook is because I see the product as low risk as there is no strong design difference or any features between the choices that effect social, financial, psychological, or time risk. they all seem indifferent apart from a slight price difference. This comes from a recollection of past experiences where I get the same satisfaction from any brand, The next step in the model, pre purchase evaluation of alternatives would solely happen at the single shop I went to when I am actually picking my product from the shelf. As a tooth brush is of low involvement and value to me I have no motivation to visit any other outlets and want to get the purchase done as fast and easily as possible. The next step is to purchase the item, which I will do by picking the cheapest one from the shelf, pay then leave the store to consume the product. When I consume the product I don’t have many standards that need to be meet. Therefore this brush easy for fills my requirements and I am satisfied. Being of a low involvement purchase the post purchase evaluation will be limited and not as extensive of such as the RADO watch. I will continue to re purchase this brand but only if it remains the cheapest, I have no brand loyalty and will switch to alternative brands if there are opportunities such as a sale. The final stage in the process is divestment. After use, both the product and its packaging will be disposed of as rubbish because it holds no further value for resale, unlike the watch which is still valuable because of its high price. cant try it on rado †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã ¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ The standard consumer decision process model by Engel, Blackwell and Miniard is very useful for marketers as it is a road map of consumers minds which takes a journey through the different steps of consumption, starting with problem recognition then information search, evaluation of alternatives, purchase, consumption, post consumption evaluation and lastly divestment.

Inconsistency in Hamlet Essay -- The Tragedy of Hamlet Essays

William Shakespeare undoubtedly achieved one of his greatest characterizations when he created the role of Hamlet, in the tragic play Hamlet. Hamlet's appeal to audiences almost certainly stems from his many human weaknesses. The one for which he is best known is indecisiveness, but his inconsistency may well be an even more outstanding characteristic. T. S. Eliot, in 1932, wrote an essay on Hamlet that is still cited as a noted critique of Shakespeare's great tragedy. Eliot argued that Hamlet is an artistic failure, due to a basic weakness in the play. It was his contention that a playwright owes a duty to the audience to write dialogue appropriate to characters as they have been developed in the drama. Eliot made the point that in the "Closet Scene," when Hamlet confronts Queen Gertrude, his mother, in her bedchamber, his words demonstrate an animosity and a vindictiveness for which the audience is totally unprepared. Since Eliot's charge against Hamlet is self-evidently valid, actors and directors attempting to stage Shakespeare's tragedy have struggled with the problem Eliot's essay highlighted, both prior to and after its publication. The conventional approach in the 20th century has been to imply, on Hamlet's part, a frustrated, incestuous love for his mother, which may justify the words Hamlet speaks, but for which Shakespeare gives no background whatsoever. As a result, rather than solving the problem, this approach creates yet another inconsistency. Still, in spite of these inconsistencies, and in spite of Eliot's accusation of artistic failure, Hamlet continues to walk the stage and fascinate theatergoers. If it is justifiable to look for logic and consistency in Hamlet, as Eliot did, one can find a far gre... ... times illogical and inconsistent. All of these examples suggest, however, that the logic and consistency advocated by T. S. Eliot are not essential to a play's success, nor to its greatness and immortality. Eliot's conclusion that Hamlet is an artistic failure is based on logic even more specious than that of the indecisive Prince of Denmark. A play succeeds because of its ability to stir the feelings of the audience, to transport the members of that audience to places beyond the bounds of the theater and their daily lives. Audiences, whether those of today or of Shakespeare's era, do not judge a play by its logical perfection. Hamlet, with all of its inconsistencies, evaluated on the basis of its emotional power, the majesty of its language, and by its seemingly timeless ability to move and enthrall audiences, remains one of the theater's ultimate masterpieces.

Lord of the Flies: Writing an Interpretive Composition

Piggy is an important character in William Golding's Lord of The Flies. The novel follows a group of boys who crash land on a deserted island. At first, the boys believe that they will be rescued and will soon return to their normal lives. The reality of the situation, is that the world outside of the island is in war. The island becomes their new home. Using Piggy's physical features, mental state, and emotional level, Golding makes Piggy a symbol of security, and civilization. Piggy's character plays a major role because he serves as Golding's personification of intelligence, and critical thinking. Piggy is very important in the story, he is the character that gives the story kind of a mysterious twist; he is the character that turns the story upside down. He is the smartest on the island, without piggy the island would be a huge mess. Piggy from the beginning told the boys how to maintain themselves. Golding’s symbolism is strangely in Piggys appearance. The boys criticize Piggy from when he got on the island all the way up until his death. They nag at him because he is overweight, has asthma, ugly, he has pale skin, and has a speech impediment. This all symbolizes civilization. Without Piggy on the island the boys would be a mess, and they would lack proper thinking abilities. Even though Piggy is the obvious choice for the boy’s leader, they decide to go for the more athletic, and good-looking one Ralph. Ralph is chosen because the boys didn’t like the fact that Piggy was overweight, and lacked all abilities to be a leader. They didn’t know or even give him a chance to show who he was, had they done that they would have found out that Piggy is the more mature one out of all the boys; he does have the ability to be a leader. Piggy in every way seemed older, the boys had hair that kept growing, Piggys was already starting to bald because he had handicaps that made him look older then he really was. Piggy is clearly the most mentally stable boy on the island. For example when the boys said there was a ‘beast’ on the island, Piggy knew that no large animal could possibly sustain itself on the island, not by itself anyways. There is nothing on the island, just these boys he tried to tell them that; he tried to tell them there is nothing to fear. â€Å"I know there isn’t no beast—not with claws and all that I mean- but I know there isn’t no fear either† (page 84). He tries to tell the boys, that the only thing to be afraid of is themselves. They have all turned into such monsters and they are the only ‘beasts’ on the island. Piggy stays calm under pressure and thinks through situations clearly and thoughtfully, moreover; he is mature and independent. Piggy should have been elected leader even though his physical features don’t meet the boy’s standards. All of the other boys constantly leave him alone to fend for himself and take care of the young boys on the island. His independence is a principal factor that keeps him from turning into a monster like the rest of the boys do by the middle of the novel. At the beginning of the boys' journey, Piggy found the conch, which is a shell that when blown brought all of the boys into a ‘family’ meeting. This allowed the conch to represent order and democracy. Until his death, Piggy tries to make the boys stay calm and close. By the end of the novel on the boys have become completely divided, and Piggy and Ralph are completely on their own. Piggys glasses have been stolen by the other boys in the separate group, in his desperate effort to get his glasses back, he expects the talk to be quite peaceful and mature. That’s not what he got, when he got to the boy’s camp they began screaming at him calling him down, and making him feel more useless then he already is without his glasses. During his plead Jack decides it is a smart idea to throw a huge bolder on Piggy’s head. I’m not sure if his clear intentions were to kill Piggy or to scare them away, but it deffinatly resulted in Piggy’s death. The boys aren’t very clear and in their own ‘state’ of mind. They have absoloutly no reassurance in their minds, they don’t know what they’re going to do. They have all lost their minds. The bolder that is crushing down on Piggy is a symbol of radical breakdown of civilization, meaning there is no ‘peace’ anymore. The story kind of took a turn from here, the boys were trying to hunt Ralph, their intentions were to kill him aswell. Piggy’s character was very important to the story. Piggys personality at the beginning of the novel is similar to his personality at the ending. He became the voice of reason on the island, he likes to get every word he needs to say out. William Golding’s Lord of the Flies just wouldn’t have been the same if Piggy wasn’t in the story, it wouldn’t have had the twists and turns it had.

Analysis of Guy de Maupassants Two Friends - 1312 Words

We all have a place that we like to go to relax. For some, it is a quiet place and a good book to read. Others may enjoy spending quality time with friends and family. Guy de Maupassant enjoyed being near water. Maupassant â€Å"was a passionate lover of the sea and of rivers† (â€Å"Guy de Maupassant†). In his short story â€Å"Two Friends†, distant friends run into each other and decide to relive a peaceful activity they once shared: fishing. Maupassant’s love of the water influenced the content of this story. If the reader looks carefully, they can see several parts of the story that may have been influenced by the author’s life and views. Maupassant’s short story â€Å"Two Friends† is an allegory about his view of the ideal Frenchman because Maupassant†¦show more content†¦They are taken behind what looked like an abandoned house where there were several German soldiers. One of the soldiers addressed the men, calling them spies and only allowing them to live if they revealed the password they had been given by the French officer. The friends were silent. The officer assured them that no one will know of their secret. Again the men were silent. The officer tried asking both Morissot and Sauvage individually, but both men didn’t say a word. The officer then ordered the soldiers to raise their rifles. Morissot and Sauvage â€Å"shook hands, trembling from head to foot with a dread beyond their mastery† (Maupassant, â€Å"Two Friends†). The soldiers fired, and the friends died together. Once they were dead, a German officer ordered the bodies of the fishermen be thrown into the river. The officer then commanded that the bag of fish that the friends caught be cooked for the soldiers. Many parts of â€Å"Two Friends† were drawn from the author’s life. Guy de Maupassant was a private during the Franco-Prussian War and â€Å"his firsthand experience of war was to provide him with the material for some of his finest stories† (â€Å"Guy de Maupassant†). His participation in the war on the French side could be why the German soldiers are stereotyped as inhumane in parts of the text such as this passage describing the German officer after Morissot and Sauvage are thrown into the river: The officer, calm throughout, remarked, with grim humor: Its the fishes turnShow MoreRelatedWhat Is The Theme Of The Necklace By Guy De Maupassant1028 Words   |  5 Pages The Necklace†, by Guy de Maupassant First published in French in 1884, is a fabulous short story about unhappiness and being true to yourself. The story is about a woman, named Mathilide Loisel, who was a â€Å"prima donna† of sorts. However she could not have certain things that cost too much because she did not have the money to buy the items she longed for. 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